Estio’s Multi-Channel Marketer Programme, launched in December 2023, has reached an exciting milestone as its first cohorts begin the End-Point Assessment (EPA) process. This new, nationally developed curriculum has been designed to equip aspiring marketers with cutting-edge skills across multiple digital platforms and has gained exceptional praise from learners and industry stakeholders alike.

Built around the evolving needs of modern businesses, it covers a wide range of core competencies in campaign planning, SEO, branding, and data-driven strategy, ensuring students are industry-ready from day one.

The programme has also been strengthened through a valuable partnership with the Digital Marketing Institute (DMI), and therefore our Learners now benefit from the following additional benefits:

• The DMI Pro Course – A globally recognised certification that deepens strategic and technical expertise.
• The DMI AI in Marketing Course – Equipping learners with insights into artificial intelligence and its transformative impact on digital campaigns.
• Full access to DMI’s website and resources – Providing ongoing learning through toolkits, webinars, templates, and the latest industry insights.

These enhancements have significantly enriched the learner experience, giving students access to world-class content and globally relevant credentials.

With 23 students currently progressing through the End Point Assessment, early outcomes are already looking very positive. We’re very proud to say that our very first EPA grade was a distinction!

Feedback from learners has been overwhelmingly positive, with many praising the relevance of the course material, the quality of delivery, and the real-world applicability of the skills taught.

As Estio grows its Multi-Channel Marketer Programme, this early success marks just the beginning of its impact on the next generation of marketing professionals.

In total and thus far, we have had seven students go through the first assessment method on the course, all of whom have had successful outcomes! In addition, the aforementioned DMI courses have also been very well received and have greatly helped to build their knowledge. Overall, we have seen a 97.69% pass rate on DMI certification exams across our students.

Below are some of the most memorable bits of feedback that we have received so far on the course:

Here are examples of learner feedback that best promotes the Multi-Channel Marketer apprenticeship, focusing on engagement, practical application, and impact on learners’ professional development:

“I found this module extremely interesting. It has given me a lot to take back to my company that I can now use in my role. It has given me a lot of ideas on how to improve and change up our marketing proposals.”

“Such a great day! My favourite session so far. The last YouTube video we watched was very interesting, and I loved the last task – creating my campaign for Nike – I hope there are some other activities similar to this.”

“Your enthusiasm for your subject is contagious. I have developed a genuine interest in the material thanks to your engaging teaching style.”

By David Green, Programme Lead

Which programme did you complete?

Level 3 Information Communications Technician

Please can you tell us about your background and career journey so far?

I have always been interested in all areas of IT as a hobby such as trying out programming, graphic design, building PC’s, web development and playing video games. I studied Computer Science at both GCSE and A-levels and felt that looking for an apprenticeship would be a good fit for me.

After finishing Sixth Form, and a few months of searching, I landed my apprenticeship in my hometown with Integral IT with Fireband Training. Over the 14 months I have been with the company, the opportunities, freedom and support I have been given has been immense. I have progressed from starting as First Line Support to promotion to Second Line Support, and now upon the completion of my apprenticeship I am the business’ Service Desk Lead. In this time, my technical knowledge and skillset has improved at a massive rate. I am now supporting new apprentices that come into the business, managing entire projects independently and meeting all our Service Desk requirements with escalated tickets.

The additional certifications provided by the Firebrand apprenticeship were an excellent experience. I would always look forward to driving to the training centre on the 4 occasions I visited. The training provided was great and I took each vendor exam at the end of each course and passed every certification.

Please tell us about how and why you chose to study an apprenticeship?

I chose to study an apprenticeship as I liked the ‘hands-on’, real work experience. I feel if I had gone to university (as that was always my alternative), I would still be the same person at the end – stepping into an entry-level IT job with no corporate experience under my belt. The freedom of the apprenticeship is perfect for how I wanted to work.

How did completing your Apprenticeship benefit you?

Completing my apprenticeship benefitted me by providing me with the certification for all my hard work and proof of the skills I have gained over the course. The certifications I gained, as well as my fast development have helped me progress through the business internally. As mentioned previously, I have also gained a promotion.

How did it benefit your employer?

Completing my apprenticeship benefitted my employer by having a more skilled workforce, increasing loyalty/retention of staff, improved morale and long term plan for my role.

What was your favourite part of the Apprenticeship?

The training/instructors were all great and I passed all of the vendor exams first time. They were a brilliant break from my role to focus on the certifications.

My learning mentor Steve Alami was another highlight of my apprenticeship. The check-in meetings, progress reviews and support provided by Steve was perfect.

Did any of the work you were involved in while on your Apprenticeship, have a positive impact on either your local community or one of your clients? If so, please explain how.

The positive impact from the technical side of things has been significant. One of our clients named me in one of their Google reviews saying “Josh Askew, our main point of contact has been an absolute rockstar. His Microsoft 365 wizardry is unmatched and his ability to explain complex set ups is a gift. Our Microsoft 365 environment is finally secure, streamlined and working the way it should”

Please tell us about any highlights or soft skills you’ve developed during your apprenticeship.

The skills that I have developed during the apprenticeship are time management, project management, problem solving, customer communications, confidence, public speaking, and many technical skills of course

What would you say to someone that was on the fence about doing an Apprenticeship?

With the qualifications provided, the work experience and the skills learned on the job while earning are a no-brainer.

I have no regrets taking an apprenticeship.

“Josh has been an asset to the team from day one. His contributions have been invaluable, and he’s played a big part in helping Integral move forward. Everything we have thrown at him he has taken onboard, and he likes to take responsibility, which is exactly what we want from our engineers.”

– Jordan Thompson, Technical Services Manager, Integral

Here is feedback from them about the event:

Mike Aspinall

It was great to be a part of the AWS DeepRacer day! Not only was it a fun opportunity to meet and network with fellow apprentices in person (a nice change to virtual sessions), but also it was really interesting to learn more about reinforcement learning. I’d never done anything like this before, so it was a great intro and crash course for me. And better yet – our racer car actually made it around the track without crashing, phew!

Luke Parkin

The deep racer event was both really fun and a great learning experience. Prior to the event, we attended some lectures hosted by AWS members explaining how model training works, how AWS is used to set up these training models, and tips and tricks on how to train our models. We were provided the resources and expertise to then go ahead and start training our models. We trained a deep learning model in a virtual simulator to race a car around a track. After hours of training for several models, we selected the best out of our team and submitted them. On the day, our team met up and we discussed strategy, as we weren’t sure how the models would perform in the real world with real camera input, rather than simulated cameras. We were one of the first racers to go, and were cautiously optimistic, however that quickly went out the window when our car started throwing itself off the track! Fortunately, though, we had two chances to race. So in between some of the amazingly informative lectures put on by AWS staff at the event, both on technical and project management aspects, we looked at our other models and made some fixes and gave it another go a few hours later. Our models did much better this time, and we secured a much better spot in the leaderboard. It was a really fun event and I would definitely encourage people to give it a go if you have the opportunity!

For BPP’s degree programmes, we ask for learners to volunteer to represent their cohorts by gathering feedback and representing them twice a year for our Student Voice Forum Rep meetings. David is coming up to year 2 studying his Level 7 Integrated Degree Apprenticeship in Advanced Data Analytics.

Please tell us a bit about yourself and what you’re studying?

I work as an Insights and Performance Analyst within the insurance sector, specialising in IT data.  I started my career in IT over 20 years ago as a Technical Support Analyst and have since progressed through a variety of roles and disciplines before becoming a fully-fledged data professional.  I feel fortunate that my current role allows me to focus on data exclusively—it’s like detective work, transforming abstract information into a narrative that helps colleagues make informed decisions.  My apprenticeship is closely tied to my work; I’m currently in my first year of a Level 7 MSc in Applied Data Analytics, which is expanding my perspective on data—its power, its potential, and how much remains to be unlocked.

What inspired you to become a SVF rep?

Courses like these have the potential to be transformative.  I was eager to contribute in some way to their ongoing success by working alongside my cohort to celebrate what’s going well and to collaborate on solutions to any challenges we encounter.  At university, we all learn from each other, and this role gives me the opportunity to help nurture that continued learning.

What advice would you give to learners starting their programme?

Be ruthless with your time management—but also kind to yourself.  The work needs to get done, but don’t be discouraged if things aren’t perfect; you won’t master everything the first time around.  Set aside dedicated time each week for your studies and stick to it as best you can.  Start assignments early—don’t leave them to the last minute.  Most importantly, don’t hesitate to speak up if you’re struggling; the coaches are fantastic and always ready to help.

How do you think your experience as a SVF rep will help you in the future?

I consider myself a good listener, but there’s always room for improvement.  As an SVF rep, I have the opportunity to refine this skill while representing diverse perspectives across the cohort and university—something that will undoubtedly be valuable in my future career.

Continuing with BPP’s successful Lunch and Learn series of Masterclass sessions, the following upcoming events are available for booking onto for April, May and June. Please just swipe/click through the flyers below and scan the QR code to book online.